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FCM launches new logo and branding to commence 2016

26 January 2016

FCM launches new logo and branding to commence 2016

Global Managing Director Gregory Lording says of the changes that they reflect the evolution in the organisation since it began trading while still retaining strong links to the company's heritage.

"I am very proud of the changes that have taken shape over the last 11 years. FCM has developed significantly and continues to evolve as a leading global corporate travel brand.

"FCM are transforming the business of travel every day. Whether it is through our industry leading account management services and creating customised client programs or applying best practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel.

"Whilst we as an organisation have evolved it is our people that make the difference and remain at the core of our hero imagery," Gregory said.

FCM's Global Marketing Leader Karen Cooke said the brand refresh and new logo represent a culmination of more than 12 months of work to develop a logo that is relevant, contemporary and represents the direction in which FCM is heading.

"We have selected imagery and created a logo which we believe more closely represents our invigorated and dynamic approach to corporate travel," said Karen.

General Manager of FCM South Africa, Euan McNeil, said of the brand refresh that is an exciting stepping stone for FCM during a period of transformation and growth.

“Over the past 11 years, FCM has grown from strength to strength and the brand refresh and new imagery is a true representation of our market leading technology, people and service,” said Euan

News of the organisation's new logo follows an announcement last year of the company's fifth consecutive World Travel Award win, having secured the title of World's Leading Travel Management Company in 2015 (title also awarded 2014, 2013, 2012, 2011).